This is a short analysis of the music magazine I soon will create; I have gathered the following information through questionnaires and interviews. Information I gathered about magazines in general have also been put into prospective and added to the “must have” of my magazine.
Firstly I would like to clarify that the Age Group of the square magazine is between twelve and twenty-four, and it targets males and females. My magazine will be sold twelve times a year, with a slight change of theme-not house-depending on its season.
It is important that my magazine does not target or have a specific social tribe, this being because it targets all sorts of people- but, the social class of my magazine will be from C1-B. Music magazines I have found through both observation and interview: customers are willing to pay nothing higher than a pound. therefore, I decided that my magazine should be less…My magazine will be 99p; Even though I removed simply a penny the sign 99p seems to be attractive and part customers with there money.
Not specific but targets a social class from C1 unto B
the central images which will appear on all of the pages seem to be very important, as well as the article; the customer wants a structured theme and something eye catching. My magazine is targeting people of all demographic and geography and therefore ethnicity is not important: to get this idea over to the consumer the front cover as well as content will feature people of different background (obviously with the same interest) The genre of my magazine has been stated from the very beginning and unlike most magazines will feature four different genres: jazz & classical as well as Rhythm and blues. To make this mixture smoothly cooperate with each other I am to shorten the names of these music types creating almost a hybrid. This hybrid I am creating is an attempt to creating a new social tribe. Firstly I mixed Jazz and Classical to create Jazzical and Rhythm and blues into R&B. lastly, I had to combine the two, and that was when I got…jazzical R&B.
Trough observation I have noticed that the same musicians show up on every magazine covers of music magazines these days, so it is important to bring in a new artist.
The artist will relate to my audience and obviously be and exclusive.
Music magazines have less to offer music lovers apart from competitions they do not really want, so instead I need to offer tickets to events
On my cover I must acknowledge that covers do not need a lot of text around it to support it. But rather to catch the people's eyes later on. For it is the images that catch there attention as they are walking past a magazine; The image has to be eye-catching, be it a beautiful landscape image, or lightly provocative- or it will target a whole different type of people- Once the image grabs someone's attention for the double-look, then hopefully the text will help maintain interest and convince the consumer to purchase the magazine.
I have also noticed that magazines rarely put the names of their journalists on the cover any more, perhaps because they feel it seems slightly old-fashioned and pompous; I on the other hand will use this to my advantage, because then the readers will lookout for these reader to read more on what they write, therefore promoting our self’s.
My magazine overall will appeal to an audience and grab there full attention, it will put across our views, and convince them to follow the band wagon; therefore the people aimed need to feel they are included in the show and are part of it. Else they will migrate to a new style or magazine.
Because my magazine is targeting a young audience, it should try to feature a young memorable face “the next big thing” and promote them to success, they would then feel attached to the magazine, featuring on many issues and giving there fans to us.
My magazine will feature an interesting and suitable topics that will entertain whilst inform the audience.
It will not bring in issues such as, teenage affairs/ pregnancy in form of gossip as because then the audience would lower, instead the topics will be rather mature.
It will involve technology giving the audience a chance to socialize online and identify them self’s.
My audience and other people will be able to judge by magazine by its cover as well as recognize it. Readers usually scan the cover of a magazine for a glimpse of what's inside. So... the single most important thing is that the cover must be engaging if not the customers will die off. When you look at a magazine it must say, "Pick me up now! / ooo that’s Ultra cheap! / WOW!!!"
The important adjustments I would need to make to my magazine to achieve this style are imagery. It must show the most fascinating, visually attractive image available (which is relevant to the issue's content). Magazines that have only illustrations on their covers, photography is by far the most used attention grabber. They are glossy and high definition (usually airbrushed) especially if having people on the cover.
In a magazine Eye contact is a must and very important! The eyes are the window to the soul and can convey feelings and engage the readers...
Secondly every magazine should have an easily identifiable masthead so that the reader can quickly find the magazine they enjoyed the last time and be able to get the forth coming issue. Lastly Magazines are well constructed and interesting it must also feature cover lines even though they seem slightly less attractive. These cover lines should show a strong use of typography which does not work against the imagery but supports it.
The text must not be a strong invert to the color scheme of a magazine but be able to blend, I also noticed in magazines it is possible for the text of a magazine and the background to be of the same color and still be clearly visible even though it is not really accepted.
The use of color can help convey the tone of the content, and the stronger the better- The bigger the better and so on. For example black and white covers or red tinted/ gauged, or those that are dark, adopt a more serious tone. But then, it could be sales killer if you are attracting a young audience, who like the, theme colorful…
Magazine usually feature an advertisement in the contents; even though that it is a single contents page there still would be room for a little, because people like big colorful ads.
The square magazine will be Young, fresh and musically inspired, it is important that while creating this magazine I understand that There are currently over 3,300 consumer magazines to choose from and that On average, each magazine is actually read for a total of 50 minutes, Each magazine is picked up 5.4 times before it is finished with, therefore my magazine has to be completely mind-blowing.
AS media blog..wish me the best!
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Saturday, 14 November 2009
Analysis
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