institutions

Institutions
(Big Four)
BBC
EMAP
IPC MEDIA
BAUER

They are in charge of distributing products which target a wide range of audience and one way of doing this is music magazines. Music magazines contain artists from different record labels but have a specific target audience, they create multiple types of magazines to target all kinds of people (depending on demographics, geography and social class) but generally are know most commonly for there main target audience for example.
The bbc is know for targeting young adults to adults and above